Dax & Elvis break down the newly rebranded Pro Swim Series (RIP TYR Pro Series) after the latest Austin stop. Why are meets so predictable and dull? Fast swimmers sandbagging prelims, endless C/D finals, zero entertainment value, and TYR shifting to CrossFit/triathlons instead. Is USA Swimming killing the sport with bad marketing and no eyeballs? We dive into sponsor ROI fails and why swimming needs to become ENTERTAINMENT
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