Swimmer's Daily

  • How do you market an Olympian without mentioning the Olympics?

    That’s the challenge facing companies such as Under Armour, Gatorade and General Mills.

    Even though these companies have endorsement deals with these athletes all year round, they can’t call them Olympians in commercials or social media posts during the actual games. That’s because the brands aren’t official sponsors of the Olympics.

    It definitely helps to have athletes who are easily recognizable.

    Gatorade has Usain Bolt and Serena Williams, and has already featured both of them in commercials.

    Under Armour has another well-known Olympian — swimmer and 18-time gold medalist Michael Phelps.

    Read CNN

    https://youtu.be/Xh9jAD1ofm4

  • A British gold surprise by Danielle Huskisson and Caleb Hughes

    Hoorn (LEN) – The British open water swimming team caused another surprise by clinching medals at the European Open Water Championships in Hoorn (NED). In the 5 km time-trial Danielle Huskisson captured gold and three hours later Caleb Hughes earned a bronze medal. Russian Kirill Abrosimov repeated his triumph from the 2012 edition in Piombino (ITA) when he got gold in the 5 and 10 km events.

    ABROSIMOV Kirill RUS gold medal European Champion Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Men’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    HUGHES Caleb GBR bronze medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Men’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    HUSKISSON Danielle GBR gold medal European Champion Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Women’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    Podium – ABROSIMOV Kirill RUS gold medal, VANELLI Federico ITA silver medal, HUGHES Caleb GBR bronze medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Men’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    Podium – HUSKISSON Danielle GBR gold medal, WUNRAM Finnia GER silver medal, VAN ROUWENDAAL Sharon NED bronze medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Women’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    VAN ROUWENDAAL Sharon NED bronze medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Women’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    VANELLI Federico ITA silver medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Men’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    WEERTMAN Ferry NED awarde with the LEN Trophy as Open Water Swimmer of the Year Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Men’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto
    WUNRAM Finnia GER silver medal Hoorn, Netherlands LEN 2016 European Open Water Swimming Championships Open Water Swimming Women’s 5km Day 02 12-07-2016 Photo Giorgio Perottino/Deepbluemedia/Insidefoto

    (more…)

  • Everything you need to know about Olympic Water Polo.

    The first Olympic team sport, Water Polo has been in the Games since Paris 1900, when it was a men-only competition – women joined at Sydney 2000. Physical, fast-paced and with lots of goals, it’s a thrilling spectacle.

    Watch more Water Polo here: http://bit.ly/29FInRa

  • Sarah Sjöström – The Perfect Race – Butterfly | (English subtitle)

    https://youtu.be/lpXox7IvByY

  • When the U.S. Rowing Team takes to the water at the Rio Olympics next month, their uniforms will be different from what they planned. They’ll wear anti-microbial suits to protect themselves from pollution. The lagoon where they’ll row is just one of the many waterways Brazil promised to clean up before the games, but it’s a promise the country has failed to keep. Ben Tracy reports from Rio.

  • The Court of Arbitration for Sports ruled the Korean Olympic Committee (KOC) extended ban constituted a double jeopardy following an 18-month suspension after testing positive for an anabolic steroid.

    South Korean swimming star Park Tae-hwan, who was barred from the Olympic Games for doping, will compete for the national team in Rio de Janeiro after the Court of Arbitration for Sports (CAS) ruled in his favour.

    The multiple Olympic medallist had sought “an urgent ruling” from the Lausanne-based body against his doping ban by July 8 – the deadline for South Korea to select their Rio swimming team.

    “We will include Park Tae-hwan in the list of national athletes who will take part in the Rio Olympics”, Korean Olympic Committee (KOC) Secretary General Cho Young-ho was quoted as saying by Yonhap news agency.

    Park, 26, was slapped with an 18-month suspension after testing positive for an anabolic steroid in out-of-competition controls before the 2014 Asian Games.

    Read South China Morning Post

  • In the past, lack of access to swimming pools and public beaches meant that many black Americans were denied the opportunity to learn how to swim. Intergenerational fear of the water stops their descendants from learning even now.

    Summertime is here, which means that pool parties and beach days are bound to be had. However, while many of us may be sporting a two-piece on the sand, very few of us will be jumping off a diving board anytime soon. Why? Because, according to researchfrom the USA Swimming Foundation and the University of Memphis, 70 percent of African Americans do not know how to swim.

    So what’s to blame for this alarming statistic? Of course there is the obvious issue of chlorine and the effects it has on our hair; but the true origin of our underrepresentation in the water is attached to deeper historical and generational roots—historically, segregation; generationally, fear.

    As University of Montana professor Jeff Wiltse, author of Contested Waters: A Social History of Swimming Pools in America, puts it, “It is because of discrimination and segregation that swimming never became a part of African-American recreational culture.”

    Put differently: Lack of access to swimming pools and public beaches meant that many black Americans were denied the opportunity to learn how to swim; and intergenerational fear of the water stops their descendants from learning now.

    Read The Root

    Photo by The Library of Virginia