Rise in Rip Current Deaths Put Lifeguards on High Alert | Today

All along the East Coast, lifeguards are on the lookout for dangerous rip currents on the heels of multiple deaths off the coasts of New Jersey and New York. The deadly conditions that pull swimmers and surfer out to sea have become all too common during the busy beach season with nearly half of the more than 50 “surf zone” fatalities in 2025 involving rip currents. NBC’s Stephanie Gosk reports for TODAY.