Always, maker of feminine products, has made a “Girl Power†commercial, directed by Lauren Greenfield, “Sundance Film Festival award-winning creator of The Queen of Versailles, according to AdAge.com.
In the ad, Greenfield asks girls of all ages — and one young brother — what it means to do something “like a girl.†It’s interesting to note that the older girls know the phrase meant to be insulting, while the younger ones aren’t sure — one girl only guesses that it sounds like a bad thing.
With their “Like a Girl†campaign, Always is hoping to “champion girls’ confidence†as they hit puberty, as their research showed half of girls lose their confidence as they hit their teen years.
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