Always, maker of feminine products, has made a “Girl Power” commercial, directed by Lauren Greenfield, “Sundance Film Festival award-winning creator of The Queen of Versailles, according to AdAge.com.
In the ad, Greenfield asks girls of all ages — and one young brother — what it means to do something “like a girl.” It’s interesting to note that the older girls know the phrase meant to be insulting, while the younger ones aren’t sure — one girl only guesses that it sounds like a bad thing.
With their “Like a Girl” campaign, Always is hoping to “champion girls’ confidence” as they hit puberty, as their research showed half of girls lose their confidence as they hit their teen years.
Read Geeks are Sexy
