The Italian swimming federation’s Institute of Medicine and Science is set to conduct a study on the relationship between the suits and the recent onslaught of world record. On the other hand, Dr. Brent Rushall states that this is just an example of excellence in marketing. “Speedo has picked a year in which traditionally, there is a high probability that the best swimmers will be swimming better than they ever have before”, “They capture those who are going to swim very, very fast” and “they don’t tell you how many did swim and didn’t break the records”.
Source: ESPN Sports
