Swimmer's Daily

  • SwimOutlet.com, the web’s most popular swim shop, has renewed its partnership with the sport’s national governing body, USA Swimming, to remain as the exclusive Official Online Store of USA Swimming (http://www.usaswimming.org) through 2021.

    Launched in January 2015 at shop.usaswimming.org and SwimOutlet.com/USASwimming, the official USA Swimming online store has leveraged SwimOutlet.com’s award-winning service levels, 24/7 phone customer support, live chat assistance, in-house sourcing and fulfillment team, and no-hassle returns with top quality licensed product offerings featuring the USA Swimming logo and America’s Swim Team tagline. Other USA Swimming gear made by iconic global swim brands arena and TYR are also available at shop.usaswimming.org.

    “The first three years of our partnership has allowed both sides to promote the store in fun and creative ways, including SwimOutlet.com’s popular on-site activities in the Aqua Zone at Trials in 2016,” said Alexander Sienkiewicz, Chief Marketing Officer at SwimOutlet.com. “During this time, we’ve been able to design and develop some unique USA Swimming logoed products for the store and feature the USA Swimming Shop in advertising including print, digital banner ads and online video executions.”

    USA Swimming and SwimOutlet.com have also coordinated on special customer promotions around the online store including annual holiday giveaways, a trip to the Swimming World Championships in 2017 and exclusive insider items like national team fan packs and more.

    “The USA Swimming Shop at SwimOutlet.com not only provides USA Swimming with an excellent infrastructure for our branded products and meet supplies but it has allowed us to promote key events such as the Phillips 66 National Championships to a targeted swim audience,” USA Swimming Chief Marketing Officer Matt Farrell said. “We’re pleased to continue this partnership through Tokyo and beyond into 2021.”

    In conjunction with the renewal, the USA Swimming Official Store on SwimOutlet.com introduced a new assortment of graphic tees and hoodies for Summer 2018 for young swimmers and parents along with a slate of new colorways on existing tees.

    The two entities will continue to work on co-promotions around the retail store including digital and social cross-promotions, banner creative, video ads and on-site activation at key events like the Phillips 66 National Championships this summer. SwimOutlet.com will feature USA Swimming promotions in select shipments and promote USA Swimming events and the USA Swimming National Team at various times throughout the year on its website.

    Press release

  • London, 26 June 2018– Endurance swimmer and UN Environment Patron of the Oceans Lewis Pugh today announced his plans to swim the entire length of the English Channel – his longest distance ever – to draw attention to the urgent need for ocean protection.

    He will be the first person to ever attempt to swim the whole length of the English Channel wearing just swimming trunks, cap and goggles – braving exhaustion, cold and the busy ocean traffic to deliver a message for the environment. Averaging five hours and 10-20km every day, the 560km swim along the English coastline will take him from July 12 until late August to complete.

    “I’ve been swimming in the world’s oceans for 30 years,” Lewis Pugh said. “This is not a long time in ecological terms, and yet I’ve seen the oceans change before my eyes.”

    Read UN Environment and lewispugh.com

  • Olympic gold winner Cameron van der Burgh has opened up about his successful swimming career and future aspirations.

    Van der Burgh joined The Pippa Hudson Show and a live studio audience of CapeTalk listeners to share and reflect on his inspiring story.

    The South African breaststroke star recently announced plans to retire after the 2020 Olympic Games.

    He spoke about his accomplishments, love for swimming, how he has overcome adversity, and his next chapters.

    See Capetalk

  • Undeniable with Joe Buck welcomes sixth guest and Swimming legend, Natalie Coughlin. In this Undeniable moment, Natalie talks about her time as a collegiate swimmer at the University of California, Berkeley. Tune in at 8pm ET/PT on Tuesday, July 3rd for more. #AUDIENCEsports

    https://youtu.be/Vb0n-YDBGzA

  • The recent drowning death of an autistic six-year-old in Kaufman County is bringing to light the importance of water safety – especially for those who have children on the autism spectrum.

  • Swim Camp Season has STARTED!!

  • At Royal National Park in Sydney, Australia, you can swim in pools shaped like figure eights. The pools were naturally formed along a coastal rock shelf. They’re only accessible during low tide.

  • The Carla Madison Recreation Center in Denver offers log rolling every Friday and Sunday from 1 to 3 p.m.