‘David v Goliath Situation’: Aussie Swimwear Brand Locked in Trademark Battle With Rapper Eminem | News.com.au

An Aussie swimwear brand locked in a trademark battle with US rapper Eminem has likened the legal drama to a “David v Goliath situation” as the case moves forward.

The renowned American rapper – whose real name is Marshall Bruce Mathers III – has opposed the trademarked name of the brand Swim Shady after IP Australia first approved the trademark in October 2024.

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