Want to fight gender discrimination? Go topless!

That is the message authorities in Catalonia, Spain, are conveying to women in the region as part of a new campaign aimed at putting an end to the sexualization of the female body.

Catalonia’s Department of Equality and Feminism has produced an ad promoting women’s right to swim topless in public pools after some complained that they had been prohibited from going sans top, The Telegraph first reported.

“The sexualization of women starts when they are young, and it accompanies us all our lives. That we must cover up our breasts in some spaces is proof,” declares the video that premiered on Wednesday.

The campaign also highlights the double standard in modern society, which gives men a pass for going bare-chested outdoors but shames women for doing the same.

To drive this point home, the commercial shows a man’s bare torso, with a superimposed text that reads: “this nipple is free,” followed by a photo of a topless woman covering her breasts with her hands, accompanied by the caption: “this one is not.” 

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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Aquatics Federation. Likes to run :-)

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