Yessir, Lochte trademarked the phrase “Jeah” on August 1, according to a filing with the U.S. Patent & Trademark Office. The filing reveals that Lochte hopes to put the word on everything from goggles to sunglasses to jewelry and beer mugs. The swimmer, who won two golds and two bronze medals in the 2012 Olympic Games, said his term is a modification of “Chea,” a word rapper Young Jeezy frequently uses. Read for instance ESPN, USA Today and SOHH
