Swimmer's Daily

  • Speedo is pioneering a global swim movement for its latest campaign ‘Speedo Fit’, hoping to bring swimming into fitness routines around the world in its first TV campaign in over a decade.

    The campaign has launched in over 50 markets globally. It is aimed specifically at the fitness enthusiast market, to encourage people to challenge the regime, with the brand message: ‘The most powerful thing you can do to your routine is to change it’.

    The campaign ‘There’s fit and there’s Speedo fit’ features and champions other sports, to demonstrate how swimming can complement and improve fitness and training. It challenges people to question their current fitness regime and bring swimming into it, by advocating how sports can work together.

    Speedo courted ad agency iris, which recently launched the Team Speedo ‘Winning Elements’ campaign, to elevate the reputation of the sport.

    See The Drum

    https://youtu.be/FsnL0wktY2Y

  • Music has been submerged to a new level: An entire show is being performed underwater at the Operadagen festival in Rotterdam. The band ‘Between Music’ used specially designed instruments and a vocal technique created to allow underwater singing.

    The five members of Danish Band ‘Between Music’ performed their show titled ‘AquaSonic’ in specially designed tanks onstage, each containing purpose built instruments and microphones for creating underwater music.

    Singer Laila Skovmand became obsessed with the idea after she developed a technique, in which she sings while not letting air bubbles leave her mouth.

    See RT

    https://youtu.be/tvp2eInxN54

  • Swimmers are crazy! Check out this weird “relay” by swimmers from the German club SG EWR Rheinhessen Mainz!

    https://youtu.be/3JYz37YInLM

  • While trying to swim from Cuba to Florida, Diana Nyad swims right into a swarm of deadly jellyfish.

  • Kathleen Genevieve Ledecky better known as Katie Ledecky had her Olympic debut in 2012 when she was only 15 years old. Since then she has won 15 gold medals and broke 11 world records and is clearly one of the favourites for the upcoming Olympic Games in Rio.

  • At the age of 15, RÅ«ta MeilutytÄ— became an Olympic champion after she won the Women’s 100m Breaststroke final at London 2012.

  • The first activity tracker designed by swimmers for swimmers.

    Unlike any other, due to its ergonomic back-of-head positioning and real-time audio feedback while you are swimming. Its cutting-edge technology combines biomechanical sensors with advanced algorithms for exceptional precision.

    After the training an extremely detailed data-driven analysis allows you to maximize your real potential!

    See xmetrics.it

  • My stroke has always been in my favour, my strength. Up to the age of 13, I won races thanks to an effective stroke and a winner’s mind. It got me pretty far but eventually my competitors came up beside and passed me. I realized there and then: I have to start training for real! And so I did and my results came in an instant; number one in Sweden when I was 14, and one year later I qualified for the Olympic Games in Seoul, South Korea.

    Now, 25+ years later, I have once again experienced almost the same thing. In a deeper way this time. Now with the why, the how, and the what. As a former coach for another swimming methodology, I was tired of not knowing how to best progress my own nor my clients’ swimming. Now, I know what I have been missing. This article is a declaration of what structured CSS-training has given me, both as a swimmer and for my coaching approach.

    Read FeelForTheWater.com