Speedo is pioneering a global swim movement for its latest campaign â€˜Speedo Fitâ€™, hoping to bring swimming into fitness routines around the world in its first TV campaign in over a decade.
The campaign has launched in over 50 markets globally. It is aimed specifically at the fitness enthusiast market, to encourage people to challenge the regime, with the brand message: â€˜The most powerful thing you can do to your routine is to change itâ€™.
The campaign â€˜Thereâ€™s fit and thereâ€™s Speedo fitâ€™ features and champions other sports, to demonstrate how swimming can complement and improve fitness and training. It challenges people to question their current fitness regime and bring swimming into it, by advocating how sports can work together.
Speedo courted ad agency iris, which recently launched the Team Speedo â€˜Winning Elementsâ€™ campaign, to elevate the reputation of the sport.
See The Drum