Absolutely fantastic 2010 Paralympic Games video ad made by BBDO Toronto for the Canadian Paralympic Committee, featuring an athlete with a prosthetic leg running on a track littered by elements of his story of recovery – a car crash, a hospital and physical training. Via Mashable.
The video itself is also a major feat, shot in one continuous take with no compter-generated effects at all. See the ‘making of’ video here below, via PetaPixel.
And, see also their incredible poster. These people are geniuses.
