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    Home»Safety»Swedish Swimming Launches VR-Campaign “The Power of Swimming” to Promote Water Confidence
    Safety

    Swedish Swimming Launches VR-Campaign “The Power of Swimming” to Promote Water Confidence

    rokurBy rokurJuly 6, 2016Updated:July 6, 2016No Comments1 Min Read
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    One in five Swedish children can’t swim. Which, in a land full of lakes and surrounded by sea, is one in five too many. So E.ON and the Swedish Swimming Federation have launched a VR-initiative to give kids the confidence they need to get into the water. Called The Power of Swimming, it’s a small but significant step towards a swim-savvy Sweden.

    The project is aimed at young non-swimmers who need a little encouragement to take the plunge. The initiative aims to inspire young people to swim and to raise water-confidence all over the country this summer.

    Watch the emotional film about the project: https://www.youtube.com/watch?v=jmoakreZRB0

    Experience the VR movie: https://www.youtube.com/watch?v=0YVOPPabC1M

    Better still, order your own swim VR goggles: https://www.eon.se/simma

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    rokur
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    Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Aquatics Federation. Likes to run :-)

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