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    Home»Competition»The London 2012 marketing moratorium begins
    Competition

    The London 2012 marketing moratorium begins

    rokurBy rokurJuly 18, 2012No Comments1 Min Read
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    A period nicknamed “the blackout” started today in which athletes competing in the games may not appear in any advertising by companies that are not official Olympic sponsors.

    To understand what this means, consider Michael Phelps: Subway has long sponsored the Olympic swimmer, but it’s not an Olympic sponsor. That means no Subway ads featuring Phelps can air between July 18 and Aug. 15. But this Head & Shoulders commercial of Phelps washing his hair is fine — Head & Shoulders is owned by Procter & Gamble, which is an Olympic sponsor.

    So here is the P&G commercial

    Read for instance The Washington Post and NPR, via SCAQ Blog

    London 2012 Michael Phelps
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    rokur
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    Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Aquatics Federation. Likes to run :-)

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