Interesting article here on Mashable:
“Ricky Berens is a world-class athlete, but heâ€™s no Michael Phelps. The two teamed up to help the United States win a relay swimming gold medal at the 2008 Olympics and will probably both participate in the 2012 Games. But outside the pool their lives couldnâ€™t be more different.” â€¦
â€œYouâ€™re not getting all the TV time, so you have create your own story,â€ Berens told Mashable in an interview. â€œSocial media gives me a chance to do that.â€
Berens began boosting his social presence, primarily on Twitter and Facebook, about a year ago with consulting help from the new media marketing company Spiracle Media. Since then, heâ€™s says heâ€™s secured sponsorship deals with BMW, Got Chocolate Milk and TYR. Those deals were made possible by a number of factors, but Berens says heâ€™s sure his social media efforts played a crucial role.
Read moreÂ here on Mashable