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    Home»Equipment»Iconic swimmer Michael Phelps on Under Armour, mental health and the Ravens’ playoff loss
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    Iconic swimmer Michael Phelps on Under Armour, mental health and the Ravens’ playoff loss

    rokurBy rokurJanuary 16, 2020Updated:January 16, 2020No Comments1 Min Read
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    Michael Phelps was the star of the show when Under Armour Inc. launched its new marketing campaign on Tuesday.

    Under Armour unveiled its “The only way is through” campaign with Phelps reading a letter about the grueling hours of training and practice he put in to become the most decorated Olympic athlete of all time. He then became the first athlete to participate in Under Armour’s new podcast.

    It’s fitting that Under Armour chose the iconic swimmer from Baltimore to be one of the main faces. Like Phelps, Under Armour experienced a rapid rise to national prominence. Also like Phelps, Under Armour has faced challenges.

    Read Baltimore Business Journal

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    rokur
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    Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Aquatics Federation. Likes to run :-)

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