Michael Phelps was the star of the show when Under Armour Inc. launched its new marketing campaign on Tuesday.
Under Armour unveiled its “The only way is through” campaign with Phelps reading a letter about the grueling hours of training and practice he put in to become the most decorated Olympic athlete of all time. He then became the first athlete to participate in Under Armour’s new podcast.
It’s fitting that Under Armour chose the iconic swimmer from Baltimore to be one of the main faces. Like Phelps, Under Armour experienced a rapid rise to national prominence. Also like Phelps, Under Armour has faced challenges.