Under Armor released a new ad Tuesday, the latest in its “Rule Yourself” series, this one featuring Michael Phelps. The artful spot makes the point that the 30-year-old swimmer is sparing no element of training as he prepares for the Olympic Games in Rio de Janeiro coming this summer.
On Monday, Under Armour released a video that showed the reactions of Phelps and his fiancee, Nicole Johnson, as they were shown the new ad. First, Johnson grew teary-eyed at “knowing what he sacrificed” and seeing it portrayed on the screen, and then Phelps did the same.
See Washington Post