Mark Foster and scantily-clad models brave freezing weather to promote #Tanuary sale

Read the Mirror

Swimmer Mark Foster led a team of swimwear-clad models through freezing cold town centres as part of a Virgin Holidays’ #Tanuary holiday sale.

The tanned bodies were on show for bargain-hunting shoppers to admire on London’s Oxford Street as well as in Glasgow and Manchester.

The holiday company is promoting responsible tanning – having set up a partnership with leading sun safety charity ‘SKCIN’ – as it seeks to get people booking their summer hols early.

Today I launched @VHols_Press @virginholidays #Tanuary sale & responsible tanning. Get your 2014 glow safely… pic.twitter.com/Xro43NXtFn

— Mark Foster (@MarkFosterSwim) January 2, 2014