Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™

HeadCoach includes a personalized assessment, or FORM Score, enabling athletes to swim smarter and reach their goals faster.

Vancouver, BC, October 31, 2023 – FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces the launch of HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next step in breaking down the barriers between what swimming is and what it could be. 

Swimming is a highly technical sport, but without the guidance of a coach on deck, identifying and addressing technique flaws can be a challenge. HeadCoach addresses that problem head-on, giving swimmers improved access to technique awareness, focused skill development, and in-app education and analysis.

HeadCoach provides real-time visual coaching via the FORM Smart Swim Goggles’ augmented reality (AR) display. During and after a swim, HeadCoach provides swimmers with technique feedback using two types of metrics: FORM Score and HeadCoach Skills. FORM Score is a measurement of overall swim efficiency ranging from 0 to 100, defined by pace and stroke length. HeadCoach Skills encompasses five key areas that will help swimmers identify where to focus on improving their efficiency: head roll, head pitch, set pacing, interval pacing, and breathing time-to-neutral. It also assigns swimmers a rating from 0 to 100 for each of the HeadCoach Skills, an assessment that highlights where improvement is needed and demonstrates when progress is being made. 

With HeadCoach, swimmers can access tailored educational resources and video content in the FORM Swim App. Once back in the pool, swimmers can use the HeadCoach Skills mode in the goggles to select the area they want to focus on. Overall technique is the single biggest limiter to improving speed in the water. Now, swimmers can receive coaching on specific skills such as head pitch, and watch how their FORM Score improves over time. Each skill will have a unique and gamified exercise to help swimmers hone their technique. After completing a session, swimmers can check back in the app to track their progress. HeadCoach will provide swimmers, from beginner to expert, with an unprecedented level of data-driven guidance and understanding, enabling them to boost their performance and speed. 

“At FORM, we’ve reinvented how athletes train in the water by providing swimmers with real-time data through the FORM Smart Swim Goggles’ unique AR display. Today, with the launch of HeadCoach, we’re taking that innovation one step further by giving swimmers access to a digital swim coach in their goggles and on their phone,” said Dan Eisenhard, CEO of FORM. “HeadCoach marks a new chapter for FORM, providing unparalleled insights into swim performance and empowering swimmers of all levels to unlock new potential.”

With the launch of the FORM Smart Swim Goggles in 2019, FORM introduced real-time metrics, activity tracking, and data visualization to the world of triathlon and swimming. In 2021, FORM raised the bar with guided in-goggle workouts and training plans. Now, with the Launch of HeadCoach, FORM is diving into a new era, transforming the industry with individualized, live coaching, and pushing the boundaries of what is possible in the world of fitness technology.

HeadCoach is available now for FORM Premium subscribers in the FORM Smart Swim Goggles and on the FORM App. For more information on FORM, visit

About FORM

Founded in 2016 in Vancouver, Canada, FORM is the fitness technology company pioneering real-time visual feedback to elevate athletic performance. Launched in 2019, the FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggle display. FORM’s founder and CEO Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. 

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