Lonely Water (aka The Spirit of Dark and Lonely Water) – British 1973 Water Safety Ad

Lonely Water (aka The Spirit of Dark and Lonely Water) – British 1973 Water Safety Ad

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Lonely Water is perhaps the best known and almost forgets itself in the hurry to warn children against playing in public waterways and turns into one of the classics of 1970รขโ‚ฌโ„ขs British horror. Lonely Water was produced by Illustra Films and directed by Jeff Grant, having been commissioned by the COI as a result of official concern over the high number of child fatalities in drowning accidents in the UK. Lonely Water was filmed over two days a few miles north of London. Over a dream-like, mist filled 90 seconds on watery wasteland, a grim reaper voiced by the horror legend Donald Pleasence, warns children of the dangers of the murky depths. The Bergman-esque cowled Death ominously stalks the children (รขโ‚ฌล“I am the Spirit of Dark and Lonely Water, ready to trap the unwary, the show-off, the fool, and this is the kind of place youรขโ‚ฌโ„ขd expect to find meรขโ‚ฌย). Like many of the PIFรขโ‚ฌโ„ขs of this period, the silence is often deafening and lends true reality to the rather Grimmรขโ‚ฌโ„ขs fairytale set-up. Donald is rumbled, Dracula-like by clever youngsters (รขโ‚ฌล“Sensible children! I have no power over them!รขโ‚ฌย) though the threat is a real one and morphs into a sinister promise ((รขโ‚ฌล“Iรขโ‚ฌโ„ขll be back-back-backรขโ‚ฌยฆ!รขโ‚ฌย)

See horrorpedia.com

“Only a fool would ignore this. But there is one born every minute”

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