Rovio Partners With SwimOutlet.com For Angry Birds Line Of Aquatics Products

Rovio Partners With SwimOutlet.com For Angry Birds Line Of Aquatics Products

SwimOutlet.com, the webรขโ‚ฌโ„ขs most popular swim shop, and Rovio, creators of Angry Birdsรขโ€žยข have agreed to a licensing partnership that will see SwimOutlet.com create a range of swimming and aquatics products for both boys and girls starting in Fall 2015. The products will highlight Rovioรขโ‚ฌโ„ขs Angry Birdsรขโ€žยข line for boys and will emphasize the Angry Birdsรขโ€žยข Stella characters for girls.

The range will feature clothing items like rash guards, swimsuits, jammers, board shorts and tankinis, as well as pool and beach accessories such as kick boards, goggles, inflatables, floaties, towels, and flip-flops.

รขโ‚ฌล“These will be high-quality items and fun designs that will cover all recreation and competition swimmers from 4 to 16 years old,รขโ‚ฌย says Winnie So, VP of Sourcing & Product Development at SwimOutlet.com. รขโ‚ฌล“They will be products designed and produced by SwimOutlet.com exclusively for SwimOutlet.com, continuing to make us the place to shop online for your whole familiesรขโ‚ฌโ„ข aquatics needs.รขโ‚ฌย

Angry Birdsรขโ€žยข are featured on many goods ranging from clothing to electronics, but never before have they appeared on pool and beachwear.

รขโ‚ฌล“We are excited to make a splash in a fun new product category for us,รขโ‚ฌย says Randi Spieker, Rovioรขโ‚ฌโ„ขs VP Consumer Products and Retail, North America. รขโ‚ฌล“As the largest online retailer of aquatics in the United States and well known for high-quality swimwear, SwimOutlet.com is a great fit for Rovio and our mission to entertain and delight.รขโ‚ฌย

Products are expected to go on sale this October at SwimOutlet.com (www.swimoutlet.com/angry-birds/) and will range in prices from $4.95 for arm floats to $26.95 for rash guards and girlsรขโ‚ฌโ„ข swimsuits. The line will also feature a full promotional campaign from SwimOutlet.com across its channels including social media, email marketing, online advertising and more.

The line of Angry Bird aquatics products will be available at SwimOutlet.com atร‚ย www.swimoutlet.com/angry-birds/

Press release fromร‚ย SwimOutlet.com

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