Press release from SwimOutlet.com
SwimOutlet.com, the webรขโฌโขs most popular swim shop, has partnered with theรย United States Lifesaving Associationรย (USLA), its first-ever sponsorship of a national lifeguard organization. USLA is Americaรขโฌโขs non-profit association of beach lifeguards and open water rescuers (www.usla.org).
รขโฌลWater safety and protecting swimmers is one of the most important aspects of our sport, especially at the beach where millions of people go for fun, recreation and sport each summer,รขโฌย said Rob Penner, VP, Sports Marketing atรย SwimOutlet.com. รขโฌลWeรขโฌโขre pleased to support those at the USLA who protect us every day out on the water. We feature a popularรย lifeguard storeรย on our site that provides all the essential lifeguard items for summer.รขโฌย
รขโฌลThe job of a lifeguard is public safety,รขโฌย according to B. Chris Brewster, President of the United States Lifesaving Association. รขโฌลLifeguards need gear they can rely on in critical moments and that they can use to help them stay in the peak physical conditioning they need to maintain to protect the public.รย SwimOutlet.comรย offers a level of quality we can rely on.รขโฌย
The partnership will include use of the USLA mark forรย SwimOutlet.com, a line of branded lifeguard gear and regular swim safety tips from USLA onรย SwimOutlet.comรขโฌโขs site. With its prominence and visibility as a retailer in theรย swimming community,SwimOutlet.comรย is pleased to promote the lifesaving work done by USLAรขโฌโขs members every day to its customers.


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