Canadian Paralympic ad is awe-inspiring (and shot in one go)


Absolutely fantastic 2010 Paralympic Games video ad made by BBDO Toronto for the Canadian Paralympic Committee, featuring an athlete with a prosthetic leg running on a track littered by elements of his story of recovery – a car crash, a hospital and physical training. Via Mashable.

The video itself is also a major feat, shot in one continuous take with no compter-generated effects at all. See the ‘making of’ video here below, via PetaPixel.

And, see also their incredible poster. These people are geniuses.

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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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