As a major global partner of the 2012 London Olympics, Procter & Gamble is sponsoring not only the entire Australian team, but also Eamon Sullivan, Emily Seebohm and Sophie Edington as ambassadors for Gillette, Pantene and Oral-B respectively.
Explaining its involvement with the Olympics, Maile Carnegie, Managing Director of P&G Australia and New Zealand says: “While we are not in the business of sports, P&G is in the business of helping mums . . . Every Olympic athlete has a mum and mums are with their children every step of the way, nurturing and encouraging them.”
P&G even went so far as to survey the athletes about mum’s support, finding that, between them, the mums have had over 5,000 early morning starts, travelled 6.5 times around the world and done 11,000 extra loads of washing to support their children’s Olympic dreams. Via bellasugar
(Great photo of Aussie ‘mumbassadors’ with kids found here on everygirlsanswer.com)