My good athlete buddy (okay, I’d never met him before) Michael Phelps appeared at the Panasonic press event at CES 2020, the big tech trade show in Las Vegas this week.
He was touting the Michael Phelps Foundation (which provides swimming lessons to children) and has agreed to be a captain for Team Panasonic, a group of celebrity athletes who are promoting Panasonic’s products and using its technology for events such as the Tokyo 2020 Summer Olympics.
Phelps was heads-down on swimming and nothing but swimming while he was winning 23 Olympic medals. But since he retired for a second time in 2016, he has been pursuing other interests. (One of them was playing Call of Duty 30 hours a week). And now he’s taking an interest in technology to help athletes train and become stronger through tech sensor-monitoring and analytics. We talked briefly about this after Panasonic’s press event.