The newly-formed International Swimming League (ISL) kicks off its first-ever meet on October 5-6 in Indianapolis and SwimOutlet.com, the web’s most popular swim shop, has partnered with local California-based team, the Cali Condors. Together, the two organizations have created the Cali Condors Official Team Store featuring exclusive Condors merchandise, and are also working jointly to promote the team and its meets across various SwimOutlet.com media platforms throughout the three-month 2019 ISL season.
“We’re pleased to set up the new custom store for the Cali Condors through our industry-leading team store platform, while also bringing visibility and coverage of Cali Condor’s ISL meets throughout the 2019 season,” said Jaime Benes, VP of Team Sales at SwimOutlet.com. “The ISL team-based model is an exciting development for swimming and will increase enthusiasm, local support and coverage for our sport and its athletes. We’re looking forward to the new format.”
The Cali Condors General Manager is four-time Olympic gold medalist Jason Lezak, who signed Caeleb Dressel, Lilly King and Ariarne Titmus, among other stars, to the Cali Condors squad.
“As the biggest swim-specific retailer in the world, SwimOutlet.com’s support of the Cali Condors and the inaugural ISL season with various coverage and promotions on their blog, videos, webpage and social media will help us reach more fans,” said Lezak. “The ISL meets promise to be incredibly entertaining and will showcase our global roster of athletes, so getting the word out about this new chapter in the sport of swimming is a huge priority for our team and the league.”
SwimOutlet.com has committed to featuring the Cali Condors meets on its social media platforms throughout the season with Instagram takeovers in Indianapolis (IN), Naples (Italy), Washington, D.C. and Las Vegas (NV), while also highlighting the team’s online store and ticket sales through a mix of online and email marketing promotions. Starting in October, SwimOutlet.com fans will vote on the Cali Condors “Performance of the Month,” creating a specific video landing page to highlight race video and feature it prominently to customers.
Press release from SwimOutlet.com