How well is Paul Rathnam’s company Modpools doing converting shipping containers into swimming pools?
Well, he recently did a promotion with Walt Disney for its new cable TV series Siren. A mermaid swam in one of its pools at Comic-Con in New York.
Plus, Modpools did a shoe launch with Nike — also in New York.
“Next week, I’m going to a guy in Fresno who has a rescue centre for wild cats — the big kind that eat you,†Rathnam said.
“He wants one for his jaguars to swim in.â€
Business, in other words, is doing really, really well.
In its first year of operation, Modpools expects sales of about $6 million. Not bad for a company that hasn’t spent a cent on marketing.
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