Being Frank: Having a Plan

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Presented by Arena, the exclusive outfitter of the USA Swimming National Team, “Being Frank” is a web series featuring the insights of USA Swimming National Team Director Frank Busch.

As part of Arena’s ongoing dedication to servicing coaches and teams, the series is geared toward helping coaches take their game to the next level – not by implementing the latest workout, but by taking a look at the business of coaching.

Courtesy of USA Swimming on YouTube

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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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