Mark Foster and scantily-clad models brave freezing weather to promote #Tanuary sale

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Swimmer Mark Foster led a team of swimwear-clad models through freezing cold town centres as part of a Virgin Holidays’ #Tanuary holiday sale.

The tanned bodies were on show for bargain-hunting shoppers to admire on London’s Oxford Street as well as in Glasgow and Manchester.

The holiday company is promoting responsible tanning – having set up a partnership with leading sun safety charity ‘SKCIN’ – as it seeks to get people booking their summer hols early.