You won’t see any cars in Toyota’s Super Bowl ad this year. 

The automaker will air a 60-second spot titled “Upstream” in the second quarter of Sunday’s game to tell the story of Paralympic swimmer Jessica Long. The athlete is part of Team Toyota. The company said it wants to share an “uplifting message of hope and strength.”

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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Aquatics Federation. Likes to run :-)

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  1. Pingback: Toyota’s Super Bowl ad features moving story of Paralympian Jessica Long – SportUpdates

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