Of the ten sportsmen and women who received the most media coverage between October 1st last year and September 30th this year, five were men and five were women, according to fresh statistics.
Perhaps unsurprisingly, Zlatan Ibrahimovic topped the list. A whopping 35,619 articles were written about the footballer last year according to the figures compiled by media analysts Retriever and newswire TT.
He was followed by national men’s football team manager Janne Andersson (with a somewhat more modest 19,639 articles), popular skier Charlotte Kalla, golfer Henrik Stenson, record-breaking swimmer Sarah Sjöström, ex-women’s football manager Pia Sundhage, footballer Lotta Schelin, ice hockey star Henrik Lundqvist, Nordic skier Stina Nilsson and footballer Victor Nilsson Lindelöf.
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Photo by oskarlin 
