NBC and Google are conducting “war games” in at least three countries to prepare for the possibility of hacker attacks or hardware malfunction disrupting the online streaming of the Summer Olympics. Also, water on my mill, online broadcast turns out to be actually boosting TV viewership.
For example, some feared that an online broadcast would cannibalize TV viewership, said Rick Cordella, senior vice president for digital media at NBC Sports and Olympics. But NBC found that streaming online content actually created “pre-air buzz†and encouraged more people to watch a taped broadcast on television.
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