I’m deeply impressed by this new Dutch swimming site called “Mijn Zwemheld” (“My Swimming Hero”), launched on Saturday 9 July during the send-off and departure of the Shanghai 2011 World Cup participants from the Netherlands. It is an online platform especially designed for social media, with profiles of currently 44 elite Dutch aquatic athletes, their best results, photos, tweets, upcoming competition schedule and more. YouTube videos, Facebook account, Flickr photos, you name it. In Dutch yes, but Google Chrome can translate on the fly :-)
