The Valles family escaped the heat and cooled off in a southern California pool that they rented for the day. The Hollywood Hills oasis belongs to Scott Formby, who lets people use it for 75 dollars an hour. Formby and the Valles family used the Swimply app, a pool-sharing service. Swimply’s founder, Bunim Laskin, told Inside Edition, “We have owners making over 100k a year sharing their pool with their community.â€