Virtual SwimBiz 2020: Making the Most of Local Media for Your Club/LSC


With recruiting needs at an all-time high, this lesson will teach you how to take advantage of media in your area: newspaper, radio, Out of Home (billboards, bus stops), digital media, and guerilla marketing tactics. What is the difference between earned media and paid media, and how do you use both to promote your club? Join experts Sandra Cranny and Doug Parrott for an interactive lesson on utilizing local media to boost registration.

About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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