Olympic Swimmer Ryan Lochte’s Turnaround Play


Olympic swimmer Ryan Lochte is trying to repair his reputation after two suspensions that cost him valuable sponsorship endorsements and hurt his chances of qualifying for what would be his fifth Olympic games in 2020.

To try to fix the damage, the 35-year-old swimmer signed on to CNBC’s “Back in the Game,” in which former baseball player Alex Rodriguez mentors athletes to help repair their finances and reputations, as he had to do a decade ago following revelations that he used performance-enhancing drugs.

Lochte accompanied Rodriguez to ACG’s 2019 InterGrowth conference, where Rodriguez was speaking, and sat down with Middle Market Growth for an interview about the show, his swimming career, and how he plans to regain the public’s trust.

Read and listen to Middle Market Growth


About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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