McDonald’s “Swimmer” by Leo Burnett


Mcdonald’s latest spot, advertising its £1.99 bacon double cheeseburger, features a girl getting ready for a swimming race and her mum, determined to get the most for her money.

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About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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