The Penny Effect: Why Canadians want their kids to excel at swimming


Ask a Canadian which sports they grew up watching or which sports they watch most often in 2017 and you’re likely to get the typical responses. Hockey, soccer, football, baseball, basketball, golf, tennis. You know, the mainstream sports.

However, ask a Canadian to choose just one sport they’d want their child to excel in and a surprisingly high number will answer with swimming.

We recently polled a random selection of approximately 1,500 Canadians aged 18 and older from coast to coast as part of The Canada Project and that was one of the sports-related questions asked.

Only hockey (19 per cent) and soccer (15 per cent) received more votes than swimming’s 11 per cent, which tied with baseball for third place. That’s ahead of more popular spectator sports — not to mention more potentially lucrative ones — like golf (10 per cent), basketball (eight per cent), tennis (six per cent) and gridiron football (two per cent).

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About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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