As his career as a member of the swim team at the University of Michigan came to a close, Adam Oxner began to realize how difficult it was to stay on top of his training with fresh workout ideas.
A couple of years later, Oxner and fellow swimmer Fares Ksebati came up with a solution that helped swimmers of all ability levels achieve their fitness goals through the development of the MySwimPro app. The app has since garnered praise from Apple as the Apple Watch App of the Year while earning 100,000 users since launching in 2015.
“Friends were asking us for help writing workouts and offered to compensate us for our time to help them reach their goals,” Oxner said. “That’s when we knew we had identified a problem worth solving.