Complaints over ‘racist’ swimming safety poster


The American Red Cross has apologised after a poster it produced featuring safety advice for public swimming pools drew complaints that it was racist.

The poster, headed “Be Cool, Follow the Rules,” depicts several children playing around a pool, with labels identifying their behaviour as “cool” or “not cool.”

The poster became the subject of ire on social media after one mother noted that it was predominantly white children in the poster labelled as “cool”, and non-white children labelled “not cool.”

Read The Telegraph

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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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