Ian Thorpe launches bizarre new business


The swim champ is either pulling our chain, or has started a pool cleaning business.

Australian swimming legend Ian Thorpe has launched what looks to be a premium pool cleaning business.

The former Olympic champion announced the new business via his personal Twitter account on Friday afternoon.

“After months of keeping it on the down low, I’m excited to launch my next venture,” the swimmer affectionately known as ‘Thorpie’ wrote.

The website for Thorpedo Pool Cleaning currently features a countdown clock with two days remaining.

It also features a bizarre, high-production short film, in which the swimmer channels cult film character Derek Zoolander amidst a dramatic storm.

“How does one clean what they cannot hold?” asks Thorpie in dulcet tones, as he holds a pool net against a dark background.

With all the pouting and satire, it’s difficult to know whether the sporting legend is pulling our leg, or whether he’s committing marketing genius.

See The New Daily

About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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