Sir Ranulph Fiennes yesterday urged British businesses to “dig deep” and support a man’s historic attempt to swim across the Atlantic Ocean.
The celebrated adventurer said West Country swimmer Ben Hooper’s 2,000-mile challenge would be “tough beyond imagination” and that it deserved the backing of major organisations.
Sir Ranulph, widely regarded as the world’s greatest living explorer and the only man to have travelled around the earth’s circumpolar surface, said the gruelling feat is among “one of the last great bastions of exploration to remain unconquered”.
Sir Ranulph, who is patron of Mr Hooper’s “Swim the Big Blue” expedition, fears the record-breaking journey may be scuppered before it has begun unless more sponsors come forward.
Speaking from his home in Somerset, he said: “Make no mistake that this swim is, in my view, one of the last great bastions of exploration to remain unconquered.
“But sadly, even the best-laid plans, training regimes and meticulous planning can come unstuck if they lack ongoing, monetary support from the outset.
“It’s my sincere hope that businesses large and small dig deep to safeguard the future of this remarkable challenge.”
Read Western Daily Press