USA Swimming CMO Matt Farrell presents on Tough Love Marketing
How do parents of non-swimmers view the sport of swimming in respect to cost, time commitment, fun, teamwork and developing social skills? Understanding how the world views the sport is key to knowing how to better position and explain the benefits. This presentation was delivered at the 2014 Club President’s Summit in Colorado Springs by USA Swimming Chief Marketing Officer Matt Farrell.
Courtesy of USA Swimming on YouTube