Tough Love: The Reality of How Outsiders View Swimming (And 15 Simple Fixes)


USA Swimming CMO Matt Farrell presents on Tough Love Marketing

How do parents of non-swimmers view the sport of swimming in respect to cost, time commitment, fun, teamwork and developing social skills? Understanding how the world views the sport is key to knowing how to better position and explain the benefits. This presentation was delivered at the 2014 Club President’s Summit in Colorado Springs by USA Swimming Chief Marketing Officer Matt Farrell.

Courtesy of USA Swimming on YouTube

About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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