USA Swimming CMO Matt Farrell presents on Tough Love Marketing
[pullquote]Nearly 80% of parents don’t consider continuing in the sport of swimming for their child after swim lessons.[/pullquote]
How do parents of non-swimmers view the sport of swimming in respect to cost, time commitment, fun, teamwork and developing social skills? Understanding how the world views the sport is key to knowing how to better position and explain the benefits. This presentation was delivered at the 2014 Club President’s Summit in Colorado Springs by USA Swimming Chief Marketing Officer Matt Farrell.
Courtesy of USA Swimming on YouTube