Read the Mirror
Swimmer Mark Foster led a team of swimwear-clad models through freezing cold town centres as part of a Virgin Holidays’ #Tanuary holiday sale.
The tanned bodies were on show for bargain-hunting shoppers to admire on London’s Oxford Street as well as in Glasgow and Manchester.
The holiday company is promoting responsible tanning – having set up a partnership with leading sun safety charity ‘SKCIN’ – as it seeks to get people booking their summer hols early.
— Mark Foster (@MarkFosterSwim) January 2, 2014