Quote The Verge:
The concept of a waterproof camera is nothing new — most camera manufacturers offer a variety of waterproof point-and-shoots, and Nikon even made mass-market, waterproof film cameras back in the ’60s and ’70s. However, Nikon’s now bringing something new to the waterproof market: the oddly-named Nikon 1 AW1 is a mirrorless, interchangeable lens camera based on 2011’s Nikon 1 J1, but it keeps shooting when submerged in the water and is also shockproof and freezeproof.