Olympics #LochteGate Means Lesser-Known Swimmers May Miss Their Pay Day


Veteran swimmer Ryan Lochte’s brush with Rio police has already hurt his appeal to sponsors – but for two lesser-known team mates, it means they may never get a chance to sign their first major deal.

Lochte has several major sponsors, including fashion houseRalph Lauren, which took down any reference to the gold medalist on its website on Friday, and swimwear company Speedo which has said it is following the situation.

But for team mates Gunnar Bentz, 20, and Jack Conger, 21, who are also embroiled in what social media has termed #LochteGate, going professional and scoring future business opportunities are now next to impossible, marketers say.

Read Fortune

Read also “What does the Ryan Lochte scandal mean for the future of U.S. men’s swimming?


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Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

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