Swedish Swimming Launches VR-Campaign “The Power of Swimming” to Promote Water Confidence


One in five Swedish children can’t swim. Which, in a land full of lakes and surrounded by sea, is one in five too many. So E.ON and the Swedish Swimming Federation have launched a VR-initiative to give kids the confidence they need to get into the water. Called The Power of Swimming, it’s a small but significant step towards a swim-savvy Sweden.

The project is aimed at young non-swimmers who need a little encouragement to take the plunge. The initiative aims to inspire young people to swim and to raise water-confidence all over the country this summer.

Watch the emotional film about the project: https://www.youtube.com/watch?v=jmoakreZRB0

Experience the VR movie: https://www.youtube.com/watch?v=0YVOPPabC1M

Better still, order your own swim VR goggles: https://www.eon.se/simma


About Author

Production engineer and certified swim coach. Full-time IT consultant, spare-time swimming aficionado. 2 sons, 2 daughters and a wife. President of the Faroe Islands Swimming Association. Likes to run :-)

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.